Brand & Marketing
Creating a memorable brand requires accurately representing your business' benefits while reflecting the needs of your target audience.
A brand is not tangible, it is a combination of ideas and emotions that customers associate with your company. Effectively demonstrating this is essential to help ensure your brand is believable and memorable.
Often, similarities between competitors’ price, quality and service will leave brand as the only point of differentiation. The power that our own networks have over our decision to ‘do’ or ‘be’ or ‘buy’ has never been more apparent than now, with social media proving beyond any doubt that individuals seek affirmation in their day to day lives, both traditionally and within their online social networks.
Phillips Group is experienced in working across consumer goods and services and trade marketing activities. Our approach is data-driven and focuses on identifying consumer insights and developing a strategy with the right channels to create a strong brand-consumer relationship.
Services
- Business-to-business
- Business-to-consumer
- Government-to-consumer
- Government-to-business
- Branding
- Creative
- Social and digital strategy
- Strategic narrative
